Build
Elumi
Luxury Home Fragrance Ecommerce
Wax Pearls -> Personalised Rituals
Idea
Elumi is a luxury home fragrance brand built around customisable wax pearls, curated scents and reusable vessels. The store needed to communicate a product format most customers have never seen before, while keeping shopping clear.
Insight
A conventional catalogue would flatten what makes Elumi special. Storytelling and sensory discovery, through colour stories, a scent library and rituals, help customers understand how the pieces combine into a personal candle experience.
Ecommerce Experience
Product Discovery
Editorial Storytelling
Product Education
Shopping Journey Design
Idea
Elumi is a luxury home fragrance brand built around customisable wax pearls, curated scents and reusable vessels. The store needed to communicate a product format most customers have never seen before, while keeping shopping clear.
Insight
A conventional catalogue would flatten what makes Elumi special. Storytelling and sensory discovery, through colour stories, a scent library and rituals, help customers understand how the pieces combine into a personal candle experience.
Ecommerce Experience
Product Discovery
Editorial Storytelling
Product Education
Shopping Journey Design
Luxury FragranceEcommerce Design
THE PRODUCT
Fragrance, design and ritual in one place.
Sensory Discovery
Explore Colour Stories, the Scent Library, Relic Bowls and Maker’s Tools to build a personalised candle.
The Ritual
Storytelling sections explain the wax pearl system, the fragrance experience and the brand philosophy.
Luxury, Usable
Large imagery, refined typography and intentional spacing, with navigation and shopping actions kept clear.
THE PRODUCT
Fragrance, design and ritual in one place.
Sensory Discovery
Explore Colour Stories, the Scent Library, Relic Bowls and Maker’s Tools to build a personalised candle.
The Ritual
Storytelling sections explain the wax pearl system, the fragrance experience and the brand philosophy.
Luxury, Usable
Large imagery, refined typography and intentional spacing, with navigation and shopping actions kept clear.
THE OUTCOME
Luxury, clarity, and personal ritual.
THE OUTCOME
Luxury, clarity, and personal ritual.
DESIGN PERSPECTIVE
More than a candle store: a lifestyle experience shaped by scent, colour, and personal ritual.
DESIGN PERSPECTIVE
More than a candle store: a lifestyle experience shaped by scent, colour, and personal ritual.
Your project doesn't need to look like one of these.
The inflection point probably does.
Maybe you are building from zero. Maybe the current product has outgrown its foundations.
Maybe the AI-built version proved the idea and now needs to become something real.
Bring us the starting point. We'll help work out what the next version needs to become.
Your project doesn't need to look like one of these.
The inflection point probably does.
Maybe you are building from zero. Maybe the current product has outgrown its foundations.
Maybe the AI-built version proved the idea and now needs to become something real.
Bring us the starting point. We'll help work out what the next version needs to become.