Book a Call

Transform

Homa

Home Appliances Ecommerce

Offline Retail -> Online Shopping

Person wearing a blue Homa cap and T-shirt
EcommerceRetail

Idea

Homa, formerly Chaudhary Electronics, brings more than 20 years of appliance retail in Islamabad and Rawalpindi online, with original products, manufacturer warranties, cash on delivery, and delivery and fitting across the twin cities.

Insight

High-value appliances are a trust purchase. Highlighting original products, official warranties, professional installation and a WhatsApp option keeps the personal service of the local store in the online experience.

TransformationDigital Transformation
IndustryRetail / Appliances
ScopeEcommerce UX / UI Design
EngagementDigital Product Strategy
Execution

Ecommerce Experience

Product Discovery

Trust Signals

Service Information

Local Fulfilment

Context
20+//Years of retail experience
06//Categories shown
02//Cities served
COD//Cash on delivery
Easy Browsing screens

Easy Browsing

ACs, refrigerators, washing machines, geysers and TVs, organised to compare products and prices easily.

Trust Built In screens

Trust Built In

Original products, official warranties, installation, testimonials and expert buying guidance throughout.

Shop Your Way screens

Shop Your Way

Buy directly online or continue the journey on WhatsApp, with seasonal promotions along the way.

THE EXPERIENCE

Online convenience. Established local service.

Homa mobile storefront home screen
20+Years in Retail
WhatsAppAssisted Shopping
02Cities Served
06Featured Categories

THE EXPERIENCE

Online convenience. Established local service.

Homa mobile storefront home screen
20+Years in Retail
WhatsAppAssisted Shopping
02Cities Served
06Featured Categories

PROJECT GOAL

Combine online convenience with the trust and personal service of an established local appliance retailer.

Homa
Islamabad & Rawalpindi

PROJECT GOAL

Combine online convenience with the trust and personal service of an established local appliance retailer.

Homa
Islamabad & Rawalpindi

Your project doesn't need to look like one of these.
The inflection point probably does.

Maybe you are building from zero. Maybe the current product has outgrown its foundations.

Maybe the AI-built version proved the idea and now needs to become something real.

Bring us the starting point. We'll help work out what the next version needs to become.

Tell Us What is Stuck

Your project doesn't need to look like one of these.
The inflection point probably does.

Maybe you are building from zero. Maybe the current product has outgrown its foundations.

Maybe the AI-built version proved the idea and now needs to become something real.

Bring us the starting point. We'll help work out what the next version needs to become.