Build
Kraken Finance
Specialist Advisory for R&D Tax Relief & Innovation Claims
Research-led advisory for R&D tax relief, property tax, and enquiry resolution.
Idea
Kraken Finance is a UK-based specialist advisory company focused on helping businesses navigate complex financial and tax-related processes, particularly R&D tax relief and innovation-focused claims.
Insight
The project centered on creating a professional, research-driven digital presence that communicates technical financial services in a way that feels clear, credible, and approachable.
Services
The website needed to explain complex offerings such as Innovation Tax Services, Property Tax Services, and Enquiry Resolution without overwhelming users with technical language.
Experience
The interface uses a restrained visual system, clear service breakdowns, supporting statistics, case studies, team information, FAQs, and strong credibility-focused messaging to help potential clients understand Kraken’s expertise and approach before making contact.
Identity
The design balances corporate credibility with a more contemporary visual identity through large editorial layouts, structured content sections, green brand accents, imagery, and data-focused components.
Outcome
1 unified, research-led B2B website brings together 3 specialist service areas, 4 trust-building proof formats, and 2 conversation paths: consultation or research. The experience makes complex financial services easier to understand and helps businesses explore Kraken’s expertise before making contact.
Advisory Website
Service Breakdowns
Credibility Messaging
Case Studies
FAQs & Team
Idea
Kraken Finance is a UK-based specialist advisory company focused on helping businesses navigate complex financial and tax-related processes, particularly R&D tax relief and innovation-focused claims.
Insight
The project centered on creating a professional, research-driven digital presence that communicates technical financial services in a way that feels clear, credible, and approachable.
Services
The website needed to explain complex offerings such as Innovation Tax Services, Property Tax Services, and Enquiry Resolution without overwhelming users with technical language.
Experience
The interface uses a restrained visual system, clear service breakdowns, supporting statistics, case studies, team information, FAQs, and strong credibility-focused messaging to help potential clients understand Kraken’s expertise and approach before making contact.
Identity
The design balances corporate credibility with a more contemporary visual identity through large editorial layouts, structured content sections, green brand accents, imagery, and data-focused components.
Outcome
1 unified, research-led B2B website brings together 3 specialist service areas, 4 trust-building proof formats, and 2 conversation paths: consultation or research. The experience makes complex financial services easier to understand and helps businesses explore Kraken’s expertise before making contact.
Advisory Website
Service Breakdowns
Credibility Messaging
Case Studies
FAQs & Team
Financial AdvisoryB2B Website
THE PRODUCT
A modern advisory website for R&D tax relief, property tax, and enquiry resolution.
Property Tax Services
Property tax advisory services presented with the same clarity and credibility as the rest of the website, making it easier for businesses to understand the offering.
Innovation Tax Services
Clear guidance for R&D tax relief and innovation-focused claims, presented in a way that feels credible, approachable, and easy to understand.
Enquiry Resolution
Support for complex enquiries and resolution pathways, structured to reduce uncertainty and make the advisory process feel more transparent.
THE PRODUCT
A modern advisory website for R&D tax relief, property tax, and enquiry resolution.
Property Tax Services
Property tax advisory services presented with the same clarity and credibility as the rest of the website, making it easier for businesses to understand the offering.
Innovation Tax Services
Clear guidance for R&D tax relief and innovation-focused claims, presented in a way that feels credible, approachable, and easy to understand.
Enquiry Resolution
Support for complex enquiries and resolution pathways, structured to reduce uncertainty and make the advisory process feel more transparent.
THE GOAL
The overall goal was to create a modern B2B experience that simplifies complex financial services, communicates Kraken’s analytical and research-focused approach, and guides businesses toward starting a consultation or research conversation.
THE GOAL
The overall goal was to create a modern B2B experience that simplifies complex financial services, communicates Kraken’s analytical and research-focused approach, and guides businesses toward starting a consultation or research conversation.
UX FOCUS
A major UX priority was establishing trust. The interface uses a restrained visual system, clear service breakdowns, supporting statistics, case studies, team information, FAQs, and strong credibility-focused messaging to help potential clients understand Kraken’s expertise and approach before making contact.
UX FOCUS
A major UX priority was establishing trust. The interface uses a restrained visual system, clear service breakdowns, supporting statistics, case studies, team information, FAQs, and strong credibility-focused messaging to help potential clients understand Kraken’s expertise and approach before making contact.
Your project doesn't need to look like one of these.
The inflection point probably does.
Maybe you are building from zero. Maybe the current product has outgrown its foundations.
Maybe the AI-built version proved the idea and now needs to become something real.
Bring us the starting point. We'll help work out what the next version needs to become.
Your project doesn't need to look like one of these.
The inflection point probably does.
Maybe you are building from zero. Maybe the current product has outgrown its foundations.
Maybe the AI-built version proved the idea and now needs to become something real.
Bring us the starting point. We'll help work out what the next version needs to become.